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“Not every leap is final—sometimes the right move is to prototype your path.”

5 Questions to Make Better Decisions

Branding, Culture, Leadership

In a world that rarely slows down, leaders are asked to move fast—and still get it right.

But behind every smart decision isn’t just data. It’s a better question.

In my work with leaders—from Fortune 100 executives to founders at a crossroads—I’ve seen how even the most experienced teams can rush into choices without pressing pause to ask: What are we not seeing?

So I developed a simple five-question framework to help decision-makers slow the moment down just enough to speed up with clarity. Here’s a glimpse:


1. What would happen if we did nothing?
Sometimes, inaction is more powerful than motion. When one of my clients—a financial services firm—was weighing a move into fintech, this question helped them see the real cost of standing still: losing relevance with younger customers and falling behind the curve.

2. What could make us regret this decision?
Regret is a powerful teacher. As Daniel Pink found in The Power of Regret, most regrets fall into four buckets: foundational, boldness, moral, and connection. One executive I coached was offered a major promotion just as she was considering leaving to become a writer. Asking what she’d regret more—staying or leaping—led her to choose the unknown. One year later, she has a book agent and a speaking career that lights her up.

3. What alternatives did we overlook?
Our brains crave confirmation and comfort. But growth often lives in the overlooked option. Teams fall into traps like sunk cost bias or groupthink. This question invites curiosity back to the table. With my fintech client, it opened up hybrid solutions that hadn’t even been considered initially.

4. How will we know if this was the right decision?
A good decision can’t be measured without knowing what success looks like. OKRs, KPIs, SMART goals—whatever your method, define your signals. Progress can’t be felt if it’s not framed.

5. Is this decision reversible?
Not every leap is final. Sometimes the right move is to prototype your path. One client facing a risky launch broke the project into smaller phases—each with a pivot point. The pressure dropped. The clarity rose.


No single question is a silver bullet. But together, they shift the decision-making dynamic from reactive to reflective. They invite your whole team—not just the loudest voices—into a process that honors wisdom, risk, and resilience.

If you or your team are facing a high-stakes decision, these five questions might just change the conversation—and the outcome.

Want the full breakdown with case studies and actionable tools?
👉 Read my full article on Harvard Business Review

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    If you want a more trusting team, a culture of belonging or a magnetic brand that attracts more of the right customers, I can help. If you'd like to explore if working together makes sense, drop me a line.

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