Business at Crossroads

Every business owner will arrive at a crossroad at some point in their vocational journey. The crossroad is a decision point for leaders to finally make your business one that you want—one that serves real value to real people, and that works for the business leader. 

The road toward success is lined with the signposts of failed businesses because the leaders weren’t clear about what they really wanted or how to make it happen.

Time and time again, I see business leaders following the path of other companies, trusting that if another company has had success in a particular way, that it would work for them, too. Do this, and you’re traveling on someone else’s road. What you can easily lose sight of is what the other business leader knew or wanted that we don’t. 

Too often, we haven’t challenged the status quo.

Too often, we haven’t gotten clear about what success really looks like for us or our business.

Too often, we haven’t paused to dig deep about what we really know, want, and are striving for.

Too often, we work in our business and not on it.

Knowing with crystal clarity what you want is half the journey because it defines your directional trajectory. Knowing why your business really exists is essential in moving your business forward in the right direction. What you choose to do or not do is a signpost of what matters most to you and, in turn, helps people determine if they want to join your brand, follow your ideas or opt into your movement. 

By sharpening and sharing your brand’s beliefs and supporting those beliefs with actions that make you trustable is the foundation of your business strategy. 

• Are you at the crossroads to get real about your business? 
• Are you infusing what you want into your business strategy? 
• Are you serving people in a way that brings your beliefs to life all while creating value? 
• Have you baked-in your reason for being in business into the promise you make to your customers?
• Are you ready to take the yet-forged road to your self-defined business success?