Sarah Santacroce / Beautiful Business Podcast

Sarah Santacroce / Beautiful Business Podcast

Humane Marketing with Sarah Santacroce

   “Manipulative [marketing]… work to attract instant audiences, they work to add money to your bank account. They don’t work to build a sustainable business, you will never escape the hustle because you need to keep hustling to get more to the door.”

— Sarah Santacroce

In this episode, Steven Morris and Sarah Santacroce discuss:

  • When work doesn’t feel like work
  • Learning from the pandemic
  • A better way to market your business
  • Evolution of marketing 

Key Takeaways:

  • You know you’re doing something right when your work feels good and when you profit from it in multidimensional ways – not only in monetary value, but in meaning, in life, and in impact on others. 
  • People come out of the pandemic like they didn’t learn anything from it – some jump right into the rat race, forgetting how the pandemic taught them what to value the most. 
  • When Marketing becomes solely focused on wanting to sell more – it becomes soul-less. We can redeem marketing when we present ourselves in a humane way, with authenticity and integrity, without the desire to manipulate or trick the audience into getting converted into your business, but rather – enticing them with your genuine and full identity. 
  • Passion, personal power, partnership – these are new key principles in marketing. They focus on the being and not the doing. 

Get “The Beautiful Business” book by clicking on this link:

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My Two Podcast Questions:

How would you describe a “beautiful business?” And, is there an example of a beautiful business you know or have worked with?

To me, it’s a business that respects the triple win. That’s kind of the framework I talk about and it’s a win for the planet. To kind of come full circle, how we started this conversation right now, what we as individuals need to make a priority, but especially also businesses need to make a priority as a planet. Whether that is people, animals, water, land, whatever, somehow I think businesses need to make the plan at that priority. So that’s the first one. The second one is the people. So of course your own people, employees, and also your, clients, you make people a priority and you do that by treating them well and not tricking them and all of the stuff that we discussed. And then, of course, the third one is for the business itself. Meaning profits and meaning money and success and all of that.

— Sarah Santacroce

Sarah’s choice for a Beautiful Business: Baabuk

They make footwear from wool and I really love how they treat their community, they treat their employees, and they make sure that everything is sustainable in terms of where they get their products, their suppliers. And I really feel like they are a beautiful business and, you can tell from how they do their marketing as well. It’s not really marketing to the community. It feels like as a customer, I belong to something bigger. 

— Sarah Santacroce

What “Non-Business Book for Business Leaders” would you recommend?

The Fourth Turning

by Neil Howe and William Strauss

Description from Amazon: William Strauss and Neil Howe will change the way you see the world—and your place in it. With blazing originality, The Fourth Turning illuminates the past, explains the present, and reimagines the future. Most remarkably, it offers an utterly persuasive prophecy about how America’s past will predict its future.

10% Happier

by Dan Harris

Description from Amazon: Nightline anchor Dan Harris embarks on an unexpected, hilarious, and deeply skeptical odyssey through the strange worlds of spirituality and self-help, and discovers a way to get happier that is truly achievable.

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