Services For Organizations
I serve business leaders as a trusted advisor to realize desired business outcomes for brand and culture. The list of services that follows are typical for what I am hired for. This work is often customized for unique business needs, and services can be bundled as a comprehensive package. Much of this can be delivered remotely, but certain elements are more effectively done on-site.
For comprehensive listing and pricing of my services and packages, download my Brand & Culture Advisory Services PDF.
Brand Evolution
Services below can be delivered a la carte, or as a comprehensive Brand Evolution Package.
- Brand Perception Audit: Qualitative & quantitative research to identify brand perception; analyze; identify & craft evolved perception opportunities.
- Market Position Audit: Qualitative & quantitative research of current market position against top 5 competitors in a single industry; create strong & defensible market position; analyze; identify ways to attract more of the right customers.
- Brand Beliefs Matrix: Work with business leaders to identify & harvest core branded-business beliefs (purpose, persona, vision, promise); craft an actionable messaging matrix to activate the business beliefs in the culture and brand.
- Cultural Values Audit & Creation: Analyze the actionability of current values (if any) or identify core values of the business; Cultivate values stories; craft core values in the brand vernacular; activation plan for core values into the culture as an operating system.
Brand Expression (Strategic Creative, Design & Digital):
Working with a team of world-class creative partners I direct, oversee, and ensure the strategic design of brand expression elements. This includes brand naming, brand identity, brand guidelines, marketing messaging, websites and a full suite of brand expression elements. Costs vary depending on client needs and complexity of these needs.
Culture Evolution
Services below can be delivered a la carte, or as a comprehensive Culture Evolution Package.
- Culture Benchmark Audit: Qualitative & quantitative research to benchmark 6 key culture pillars (trust, conflict, commitment, accountability, results, and collaboration); analyze & identify culture effectiveness improvement opportunities.
- Organizational Values Audit, Creation and Activation: Analyze the actionability of current values (if any) or identify core values of the business; Cultivate values stories; craft core values in the brand vernacular; activation plan for core values into the culture as operating system.
- Brand-Culture Beliefs Matrix: Work with business leaders to identify and harvest core branded-business beliefs (purpose, persona, vision, promise); craft an actionable messaging matrix to activate the business beliefs in the culture & brand.
- Leadership Principles Audit: Analyze the trust-based rules of engagement for the leadership team; Design & apply a values-centric functional model; craft an activation plan for leadership principles into the culture.
Leadership Guidance & Culture Training: (Individual Services)
- Team & Self-Awareness Training: Build team trust through self-awareness and team-awareness; in-person or remote.
- Leadership and Management Team Advising (Coaching): Guidance for executives, managers and managerial teams.
- Leadership Offsites: Strategic planning and visioning, custom-designed leadership offsites.
- Employee Prospect Journey Mapping: Evaluate & optimize the employee journey; Key stages include: discovery, attraction, vetting, on-boarding, retaining.
Business & Marketing Strategy Guidance: (Individual Services)
- Business Threats Assessment (“Put Ourselves Out-of-Business” Workshop): Analyze the competitive threats to the business through this hands-on workshop; evaluate & devise counter-measures to protect vital business interests; prioritize actionable solutions to shore up business threats.
- Brand Position & Lead Generation: Review & analyze brand market position to make the service firm less replaceable; evaluate business development flow; devise an optimal system for predictable lead generation.
- Marketing Strategy: Review & analyze current marketing strategy; evaluate strategic marketing opportunities; devise an optimal marketing strategy to attract more of the right customers.
- Customer Journey Mapping: Evaluate current customer journey (awareness, consideration, acquisition, service, loyalty); devise an optimal Customer Journey Map with steps, touchpoints and departmental functions to attract and retain more of the right customers.
- Advising CMO: Activate my hands-on marketing expertise as an Advising CMO on a retainer basis for 3- to 6-month intervals; Ideal for small businesses who want to elevate their marketing practices for intervention and short-term intervals.
Steve can help you create an integrated belief-driven business that can reach and align with more of the right people —employees, customers, donors and investors—in a sustainable and meaningful way.