The Beautiful Business:

An actionable manifesto to create an unignorable business with love at the core.

“The Beautiful Business is a must-read manifesto for 21st century business leaders.”

— Gay Hendricks, best-selling author of The Big Leap and The Genius Zone

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Behind the book

Author and strategist Steven Morris has spent 25+ years working side-by-side with some of the world’s greatest leaders for brands including Amazon, Habitat for Humanly, and Disney. Inside the book, he has mapped out what the most successful leaders do to create an unignorable business with sustainable success. Here’s what you’ll find inside:

  • Trust is the social currency of all businesses.
    Without trust, your culture won’t experience engagement, inclusion, or belonging and your customers won’t be loyal. If you want an extraordinary company, you must know how to continually earn trust through your culture and brand.
  • Evolved leadership is the threshold to sustainable growth.
    For a business to grow, its leaders must evolve. Most often this requires personal growth on the leadership team, for the business to realize its potential. Building a people-first habit on your team creates trusted relationships.
  • Business artistry is what separates good from great companies.
    We see business artistry from great brands including Patagonia, Apple, and Nike. When a leadership team approaches their business with a creative and innovative mindset, barriers to growth are removed and the business can define its own future.

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Praise for The Beautiful Business

u003cemu003eThe Beautiful Businessu003c/emu003e offers a completely fresh take on creating a business that matters. This ‘actional manifesto’ is sure to inspire, inform and ignite the fire at the heart of your business. You will be better for reading this book.
DORIE CLARK
Author of u003cemu003eEntrepreneurial Youu003c/emu003e and executive education faculty, Duke University Fuqua School of Business
u003cstrongu003eSteven Morris’s new book, u003cemu003eThe Beautiful Businessu003c/emu003e, is a must-read manifesto for 21st-century business leaders. u003c/strongu003eMorris lays out a vision for a new type of business, along with the practical skills for building it. I found the book engaging, thought provoking and a pleasure to read. Highly recommended.
GAY HENDRICKS, PHD
Author of u003cemu003eThe Big Leapu003c/emu003e and u003cemu003eThe Genius Zoneu003c/emu003e
Part Simon Sinek, part Abraham Maslow, part Picasso — u003cbru003eu003cemu003eThe Beautiful Businessu003c/emu003e is a thought-provoking and practical guide to build more meaning and magnetism into your business. Steven Morris’ book breaks new ground in business thinking.
CHIP CONLEY
Founder, Modern Elder Academy, Author of u0022u003cemu003eWisdom at Work: The Making of a Modern Elder, Emotional Equations: Simple Truths for Creating Happiness + Successu003c/emu003e,u0022 and u0022u003cemu003ePeak: How Great Companies Get Their Mojo from Maslowu003c/emu003eu0022
Profound! Read u003cemu003eThe Beautifu Businessu003c/emu003e if you want to think deeply about the potential for business today and then create something valuable, sustainable, and beautiful.
DENISE LEE YOHN
Author of u003cemu003eWhat Great Brands Dou003c/emu003e and u003cemu003eFUSION: How Integrating Brand and Culture Powers the World’s Greatestu003c/emu003e
In The u003cemu003eBeautiful Businessu003c/emu003e, Steven Morris speaks in terms rarely applied to business, beauty, soul, truth and evolution. What this book shows is how the work of business can evolve into the craft of business and ultimately into the art of business and business leadership. Steven has masterfully articulated a path to follow that allows business leaders to bring their full self into the business and to encourage those who work with them to do the same to create a sense of purpose and belonging that transcends metrics and profits.
Jim Canfield
President, CEO Tools by Aprio, Author of u003cemu003eCEO Tools 2.0: How to Think, Lead and Manage Like a CEOu003c/emu003e
It’s time to bring love to the business world and Steven Morris is taking a courageous stand to remind us all that people want so much more than paychecks and titles. They want the full engagement that comes when they are aligned with beauty, love and meaning. I am very excited about this refreshing look and leadership and business and trust you will too.
Diana Chapman
Founding partner at Conscious Leadership Group
u003cemu003eThe Beautiful Businessu003c/emu003e reveals Steven Morris’s view of business as an act of creation on a daily basis. It calls each of us pursuing such a creation to express our higher selves for the good of the whole. It is a mirror to our soul and as you read it, you will see the beauty in you which empowers you to create youru003cemu003e beautiful businessu003c/emu003e.
Gene Early, PhD
Partner of Leader’s Quest, author of u003cemu003e3 Keys to Transforming Your Potentialu003c/emu003e
It reads like a new bible for the business leader who wants a wholehearted life and a valuable business. Beautifully designed and accessible, u003cemu003eThe Beautiful Businessu003c/emu003e invites business owners to take charge of reinventing capitalism from a winner-takes-most or u0022never enoughu0022 mentality into something sacred that celebrates business as a form of service. If you’ve read other books about business and still felt like something was missing, this is the book u003cbru003eyou’ve been waiting for.
Leisa Peterson
Author of u003cemu003eThe Mindful Millionaireu003c/emu003e
There are moments where, if we are honest, we all want to leave our mark in the world. u003cemu003eThe Beautiful Businessu003c/emu003e is a delightful guide full of wisdom and direction to help leaders at any level realize that you have what you need to leave that mark not only in a beautiful business but a beautiful life as well. This is a must-read book that you will dog ear, highlight, and come back to time and again.
Justin Ahrens
Chief Evangelist, Rule 29
Beautiful, compelling and inspiring wisdom for shining out in business and life like the brightest star in the night sky.
Chris Cooper
Business Elevation Strategist, Author and Broadcaster
With heart and soul, combined with his decades of experience as an executive and entrepreneur, Steven Morris offers an invitation to lead with artistry, creativity, and fierce pragmatismu002du002dall while producing abundant, tangible results. u003cbru003eu003cstrongu003eMay businesses everywhere begin their journey toward u003cemu003eunignorableu003c/emu003e beauty, purpose, and impact, with this powerful guide as their compass.u003c/strongu003e
Jenny Blake
Author of u003cemu003ePivotu003c/emu003e and u003cemu003eFree Time: Lose the Busywork, Love Your Businessu003c/emu003e
u003cemu003eThe Beautiful Businessu003c/emu003e is a thoughtful and daring book that challenges you to think deeply about your business, brand, culture, and customers. Steven Morris shows you how your business can evolve from a transactional machine into a living entity with personality, heart, and soul. Steven dives deep into helping you understand the interplay between business purpose, brand character, core values, and customer focus. With practical examples, Steven teaches why building a beautiful business should be more than an idea and an integral part of everything your business and brand aspires to be.
Brian Sooy
President, Aespire

What you’ll learn

For years, business leaders within the world’s greatest companies have taken a unique approach to building companies that have admired brands, healthy cultures, and measured success in a variety of metrics. These “business artists” include brands like Patagonia, Apple and Southwest. In this book, author and brand and culture building expert Steven Morris breaks down how to see and build your business as an unignorable and sustainable force.

  • How to create integrity between your brand, culture, and business strategy.
  • How to create an organization that has belonging, inclusion, and magnetism.
  • How to play the long game in business that serves all people involved — employees, customers, partners, and community.
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3 ways to get started

Free chapter

Get a sneak preview of what to expect within the pages of this journey. Download the preview chapter of The Beautiful Business.

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Free resources

Take the book ideas and
exercises to the next level
of integration with
these free downloadable worksheets.

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Help me out

Know some people who love The Beautiful Business? Become an unofficial yet thoroughly appreciated ambassador.

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Where to buy

Order and receive two free bonus resources

Buy the book from your favorite bookseller, then forward your purchase

receipt to TBB@matterco.co to receive the following bonuses.

Bonus #1

The Beautiful Business Brand Essentials Toolkit

This toolkit includes insights on The Integrated Brand Action System I use in workshops, along with tools for brand foundation building not included in the book.

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Bonus #2

The Year-End Practice Guidebook / Celebrate Last Year and Plan for Next

Based on 15 years of researching and running workshops to help both individuals and small business owners celebrate their previous year and plan for the best year yet.

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Help me out

Welcome, friends! I am very excited to connect with you here. If you are new to my world, what I want you to know is that I’m deeply passionate about service to the world through a more integrated way of living, working and doing business.

  • Watch the video — Please take a few minutes to watch the video at the top of this page to learn what The Beautiful Business is about.
  • Collective exposure — The book promotion options serve as exposure for your business and platform as well as mine — because all great and beautiful business is founded on creating significant mutual value.
  • Win-win opportunities — Below you will find options for how you can support my book. My team and I have worked hard to come up with creative win-win opportunities — because that’s how good business works.
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Promotion options

We have several options for your involvement, including live streaming with Steven
Morris, The Beautiful Business book interview, and more.

Interview on podcast

Be among the first to interview Steven Morris about The Beautiful Business on your podcast! Interview slots range in length depending on your show. Contact Steven’s team for scheduling.

Email Steven >

Support on social media

We created sample social media posts and graphics for you, click the button below to get the posts and graphics.

Access social graphics here >

Frequently asked questions

You can find the book at many great brick-and-mortar bookstores, or online in the places you’d expect.

If you’re interested in approaching your business–small or large–in a way that fosters a sense of beauty and satisfaction throughout your business operations, then this book will help you get there.

You can always give them copies as a gift, of course, but don’t forget mentioning your best takeaways on your social media accounts.

You bet. Contact Steve’s team to set something up.

There are two free bonuses available when you purchase the book and you can read about them here.