The Most Powerful Things I Know.

“…Power without love is reckless and abusive, and love without power is sentimental and anemic. Power at its best is love implementing the demands of justice, and justice at its best is power correcting everything that stands against love…” — Rev. Dr. Martin Luther King, Jr.

There’s nothing more powerful than a united group of souls ignited together in a common cause with love at its core.

We’ve seen this through the ages: The civil rights movement that worked to overcome the injustices of racism; The allies united to overcome the forces of evil in World War II; The NASA team bonding against great odds to put a man on the moon in the 1960s. 

When we unite together in a common cause, we can create exponential results. Our world (and maybe your business) needs this now, as much as ever. The issues that we face our world today are more globally relevant, more tribal, more complex, and more daunting than ever before. Businesses that have infused what Abraham Maslow referred to as self-actualization and transcendence can nourish the changes that the world is hungry for.

The single best way to ensure your product or service will succeed is by answering and living these questions: Does it have a clear and actionable purpose? In what ways does it enhance the lives of your customers? Is your team united in this purpose?

Here’s another powerful force to reconcile. According to best-selling author and marketer Ryan Holiday, “the most powerful predictor of virality is how much anger an article evokes.”

Love or fear? React or respond? Unite or divide? The choice is always yours to make.

Meaning arises from the choices and sacrifices we make. Purpose pushes through struggles. If you want to create something powerful that matters, you have to be united by an equally powerful intrinsic force.