Why I (Still) Work with Organizations

It all started over lunch with a CEO client who’s a Jedi master at building and nurturing teams. Between bites of her Caesar salad, she looked me in the eye and asked, “Why do you work with organizations?”

This wasn’t just casual lunch banter. This is someone who knows me well. We’ve collaborated on countless projects over the past eight years. So, this question had layers.

At that moment, I didn’t have a neatly packaged answer, but it got me thinking. With a world of options at my feet—where to channel my skills, time, and energy—why do I keep choosing to serve organizations?

You know the current landscape … We’re living in a time when the workplace is doing its best impression of a Rubik’s Cube.

AI and automation are changing the rules of the game, making us rethink what work even looks like.

Hybrid work has become the new normal, blurring the lines between our professional and personal lives.

Keeping good team members engaged and fulfilled is as hard or harder than ever.

Building a great brand that stands out in an ever-shifting, noisy, and crowded media landscape is a dizzying task.

In this rapidly changing landscape, I could easily pivot. So why do I still double down on working with companies?

The answer, I’ve realized, comes down to something deeply human: love.

Before you roll your eyes … hear me out.

At Matter Consulting, my guiding mantra is simple yet powerful: There’s nothing more powerful than a united group of souls ignited by a common cause with love at the core.

In my work I help to fuse brand, culture and business strategy. And, “with love at the core” matters. And I’m not talking about the eros, let’s-get-married kind of love. I’m talking about the kind of love that ignites your people to innovate, collaborate, and make a difference.

This isn’t just a feel-good statement—it’s a call to action. It’s a vision for what your company and your team can achieve when love is at the core. Because, let’s be honest, what we love is often the very thing that cures what ails us.

In the world of business, I see this love in the relentless drive of people who wake up every day ready to create value, foster connections, and move the needle forward. This is also the kind of love that serves customers in ways that truly improve their world.

Modern success isn’t just about achieving goals; it’s about how you get there and the ripples of impact you create along the way.

I continue to work with corporations because I believe in the transformative power of good and skilled people working together for a common purpose toward a united vision.

I’ve worked with more than 350 organizations (I stopped counting because who’s got time for that?). What I’ve seen is this: when a shared sense of purpose is fueled by love for the work, extraordinary things happen. It’s this love that turns challenges into opportunities and visions into reality.

A seasoned CEO friend of mine once said, “Leading people is tough—especially over the past few years. But it’s also one of the most rewarding things I’ve ever done. Next to the love of my family, the love I have for my team has provided me with the greatest rewards.”

That sentiment strikes a chord with me.

I work with organizations because I believe you have the potential to drive meaningful change. My passion lies in helping leaders unlock that potential, guiding them as they navigate the complexities of today’s business landscape to create something that truly matters.

I still work with corporations like yours because I’m committed to helping you and your people realize their full potential—not just in business but in life. My work is anchored in the belief that love is the driving force behind inspiration, innovation, and transformation. I could be wrong, but I suspect, on some level, that’s true for you, too.

And who knows? Maybe love is exactly what your organization needs to turn the corner on its next big challenge.

• Cultivating Organizational Belonging
• Rebranding Reality Check
• Why I Work With Corporations