Brand Character & Behavior in Crisis
Here’s a recorded version of the Webinar on “Brand Character & Behavior in Crisis.” It’s Part 1 of the webinar series Business Caring for Continuity Today—Essential Conversations.
The webinar is about 25 minutes long, followed by a live audience Q&A.
Here are some of the topics I covered:
- Communication with customers that rises above the noise and aligns with your beliefs
- Exploration around “what’s in it for them,” now
- Culture-brand alignment to ensure there’s both care and consistency
Feel free to email me at firstname.lastname@example.org for questions or comments.
If you want a more trusting team, a culture of belonging or a magnetic brand that attracts more of the right customers, I can help. If you'd like to explore if working together makes sense, drop me a line.
February 6, 2024
The Ultimate Guide to Hiring a Brand Strategist for Business SuccessRead More >