Brand Character & Behavior in Crisis

Here’s a recorded version of the Webinar on “Brand Character & Behavior in Crisis.” It’s Part 1 of the webinar series Business Caring for Continuity Today—Essential Conversations.   

The webinar is about 25 minutes long, followed by a live audience Q&A.  

Here are some of the topics I covered:

• Communication with customers that rises above the noise and aligns with your beliefs
• Exploration around “what’s in it for them,” now
• Culture-brand alignment to ensure there’s both care and consistency

Feel free to email me at steven@matterco.co for questions or comments.