Brand Character & Behavior in Crisis
Here’s a recorded version of the Webinar on “Brand Character & Behavior in Crisis.” It’s Part 1 of the webinar series Business Caring for Continuity Today—Essential Conversations.
The webinar is about 25 minutes long, followed by a live audience Q&A.
Here are some of the topics I covered:
- Communication with customers that rises above the noise and aligns with your beliefs
- Exploration around “what’s in it for them,” now
- Culture-brand alignment to ensure there’s both care and consistency
Feel free to email me at firstname.lastname@example.org for questions or comments.
Steve can help you create an integrated belief-driven business that can reach and align with more of the right people —employees, customers, donors and investors—in a sustainable and meaningful way.