How I help & serve
When you’ve solved the brand challenge, you can solve just about everything else in your business. But if you don’t solve this challenge, just about everything else suffers.
Because your brand is everything your company does, it’s too important to separate from your culture.
Your business is too important to operate in parts and pieces.
Your brand and culture, together with your business strategy, drive results.
I’ve applied my Brand Evolution framework to build or evolve more than 275 world-class brands. This time-tested framework cultivates your branded-business drivers and activates them into an operationalized brand strategy.
Building brand-culture unity may be the most significant untapped resource within your company.
It’s people, not companies, who make and keep promises. This is what creates customer experience (CX).
Those that leverage their brands to mold their employee experience (EX) and customer experience (CX) generate more sustainable outcomes than those that don’t integrate their brand and culture. Outcomes include increased customer loyalty and profit margins, stronger market positions, and higher employee engagement, inclusion, and retention.
While integrating your brand, culture, and business strategy together may be a common mindset, it’s not a common action.
Working with an experienced and trusted advisor to help create an Integrated Business may be the difference between a good business and a great one.
If you’re serious about creating a better performing organization, integrate and shore-up the symbiotic through-line between your brand, culture, marketing, and business strategy. I can help.
Matter Consulting is the home of Steven Morris’ brand, culture and business advisory work. He is an expert at evolving and building integrated brands and people-first cultures. Steven has been a trusted brand and culture consultant to more than 3,000 business leaders at more than 250 global, national, and regional brands since 1994.
You can consider my 25+ years of building over 330 successful brands and cultures. Or just learn from what my clients say.