Port of San Diego / Brand Evolution
Challenged with a wide set of responsibilities and services from real estate, hospitality, security, environment, and recreation, the Port of San Diego was often misunderstood by the public. The 55 miles of waterfront touches five cities and millions of visitors each year. They needed to be understood by all audience and their brand lacked clarity. The opportunity was to bring clarity and deeper meaning to the Port all while aligning their internal teams to work together in unison.
Fleet Science Center / Brand Evolution
This gem in historic Balboa Park is one of the most visited museums in San Diego. We approached the brand evolution by clearly defining a strategic positioning and powerful brand story for the Fleet Science Center—expressed both verbally and visually—that manifests their unique and ownable positioning as a leading science organization extending beyond Balboa Park, in Education and our Communities.
Academy for Professional Excellence / Brand Evolution
Affiliated with the School of Social Work at San Diego State University, the Academy for Professional Excellence does masterful work in training social workers throughout California.
Hubbs SeaWorld Research Institute / Brand Evolution
With more than thirty years of world-renowned oceanic research behind them the leadership team and board of directors at Hubbs SeaWorld Research Institute wanted to invigorate their brand. Their goal was to clarify the impact of their respective research and to increase their fundraise ability through more accessible brand storytelling.