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Our Most Important Decision

Our Most Important Decision

Branding, Culture

During a recent coffee conversation with a CEO who’s also a good friend, we had a deep discussion. We talked about a big question, one that’s sometimes linked to Albert Einstein but was actually posed by F. W. H. Myers: “Is the Universe a friendly place?”

It all comes down to deciding if we think the Universe is on our side or not, and how we answer this can color our world.

This perspective is an essential litmus test for entrepreneurs and business leaders.

When faced with challenges, our response to adversity reveals whether we view the world as inherently antagonistic or fundamentally benevolent. This perspective shapes our daily actions and profoundly influences our journey as entrepreneurs.

The Hostile Universe Lens

When times get tough, if you tend to blame external factors like the economy, your team, clients, or others, you might be seeing the world as unfriendly.

This viewpoint casts a shadow over our perceptions and often leads to a mindset of victimhood, where we believe external forces are conspiring against us.

The Friendly Universe Lens

On the other hand, if you face challenges by looking at your own actions, finding areas to improve, and thinking about how things can change, you probably see the world as a friendly place.

This perspective empowers us to take responsibility for our circumstances and proactively seek solutions rather than assigning blame.

The Myth of “The One Thing”

In a recent discussion with an artist friend, we debated the notion of whether creativity (or artistry, including entrepreneurial and leadership ventures) can be attributed to a single “thing” or magic bullet, as many people tend to believe. 

It was eye-opening for me, revealing how deeply ingrained this mindset is in our culture.

As Americans, we’re often conditioned to seek quick fixes and shortcuts, undermining the value of the journey itself and the wisdom that comes from living the journey with self-awareness.

Embracing Discomfort

Moreover, our modern culture discourages us from embracing discomfort. Algorithms and technology often lead us to anticipate and desire a frictionless, painless existence.

However, it’s vital to recognize that discomfort and pressure are benefits that offer us opportunities for growth and transformation.

The Leadership Journey

Leaders today face immense pressure, a pressure that can signify a unique opportunity to effect change within ourselves and our broader business landscape.

To seize this opportunity, we must challenge ourselves to consider how we’ve sidestepped personal growth as leaders and entrepreneurs. Seeing the universe as hostile becomes arduous as we are drawn to messages that reinforce our victimhood.

Accountability and Growth

In our current culture, we sometimes evade holding ourselves accountable for our roles in the challenges we face. Instead, we find comfort in the collective blame game. But to truly thrive and effect positive change, we must recognize that our universe is not inherently hostile.

By embracing the belief in a friendly universe, we can reshape our entrepreneurial journeys and create a culture of celebrating personal growth, accountability, and innovation.

Whether friendly or hostile, how we see the world (or universe) profoundly influences our entrepreneurial, leadership, and personal paths.

Our choice of sight in this regard shapes our actions, our resilience, our ability to respond, and our chances to thrive in an ever-evolving business and societal landscape.

By embracing the belief in a friendly universe and departing from the narrative of victimhood, we can rewrite our stories and embrace the challenges and opportunities they bring.


If you found this topic interesting or valuable, here are some related articles for you.

  • Making Brand Purpose Matter
  • Benefits of Brand-Culture Integration
  • Want Team Trust? You’ll Need To Overcome Three Culture Conflicts.

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