Work In Progress

You have projects on your desk with goals, budgets, and timelines that need completion. One mindset will see that work as a fixed task with a finite end.

It’s helpful to see the project on your desk or the one your team is focused on as an experiment. History will tell you that it might not work as planned, and we can’t control or predict the outcome.

All work is a work in progress.

Whatever the project is, if we pay close attention, we can see it as part of a dynamic continuum of perpetual change in an evolving and adaptive environment that we call work.

That project is also one where you can learn from and constantly improve upon.

Along the project’s creation journey, we will receive valuable information to help inform this project and the following experiment. If you see the work from the view that there is no absolute right or wrong, no good or bad, just creative experimentation with no rules, it becomes easier to steep yourself in the process of making things that matter.

The best businesses don’t play to win; they play to keep playing. And ultimately, playing is rewarding, rejuvenating, and invigorating.

Trying to get the project perfect gets in the way of the point of doing good work: to make an impact and enjoy doing so. A more rewarding goal might be to find joy in the process of making and continually improving.

To create and deliver evolving works in a state of flow and ever-greater impact might just be why we want to keep playing.

If you want a more trusting team, a culture of belonging or a magnetic brand that attracts more of the right customers, I can help. If you'd like to explore if working together makes sense, drop me a line.

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